ROCK N ROLL HIGHWAY

The Man Behind the Music

COLD CALLING HOLLYWEIRD

How two unknown musicians from Minneapolis found their way into the offices of Los Angeles music executives without a manager, an attorney, or a single industry connection.

By Arlo Hennings  ·  Estimated reading time: 10 minutes

Marty Weintraub and Arlo Hennings publicity photograph
Marty Weintraub and Arlo Hennings publicity photograph.

There are moments in life when you know you’ve arrived. Walking into the offices of PolyGram Music Publishing wasn’t one of them. Not at first.

To Marty Weintraub and me, it was simply another appointment on a schedule that had taken months of persistence to create. We weren’t thinking about careers. We weren’t thinking about history.

We were thinking about songs.

Everything that had happened before that day had been about getting into the room. What happened next would determine whether we belonged there.

“The insurance business taught me how to get into the room. In the end, the songs had to sell themselves.”

People often imagine those trips to Los Angeles were financed by record companies or generous investors. Nothing could have been further from the truth. Every airline ticket represented another financial gamble. Every trip required money we didn’t really have.

Dean Kay, Bob Kirsch, Marty Weintraub, Arlo Hennings, Dave Barry, Marco Dardanis, Laura Schlieske, and Gina Felicetta at dinner, 1989
Front row: Dean Kay, Bob Kirsch, Marty Weintraub, Arlo Hennings.
Back row: Dave Barry, Marco Dardanis, Laura Schlieske, Gina Felicetta.
1989.

After months of telephone calls, airline tickets charged to a credit card, and enough rejection to make most people quit, we finally walked into the office of Dean Kay, President of PolyGram Music Publishing.

He listened to our songs. One after another.

When the final song ended, he looked up and asked:

“What are you looking for?”

Marty and I answered almost in unison.

“A production deal.”

Dean reached for his calendar.

“I’ll come to Minneapolis.”

Within weeks he was in our studio.

Soon afterward our attorney was talking with PolyGram’s attorney.

The impossible had become real.

Marty Weintraub, Arlo Hennings, Dean Kay, Bob Kirsch, and Jeff Brabec at PolyGram Music Publishing, Los Angeles
Left to right: Marty Weintraub, Arlo Hennings, Dean Kay, Bob Kirsch, Jeff Brabec at PolyGram Music Publishing, Los Angeles.

My father gave Marty and me a place to stay. He loaned us his car. He let us use his telephone to confirm appointments. He fed us. Those simple acts of generosity made an impossible trip possible.

“I don’t think he suddenly believed in my dream. I think he believed in his son.”

After weeks of negotiations, the agreements were signed.

The Arlo Hennings Publishing Company also became the publishing home for six other Minneapolis songwriters whose work would now be represented through the PolyGram agreement.

For a group of musicians who had begun with nothing more than a music business directory, a stack of cassettes, and relentless persistence, it was almost impossible to believe.

The St. Paul Pioneer Press would later describe it as:

“One of the biggest music business deals in Minnesota music history.”

Not bad… for two guys who started with little more than a suitcase and a song.

St. Paul Pioneer Press article by Rick Mason on the PolyGram publishing deal
Article by Rick Mason
St. Paul Pioneer Press
Dean Kay portrait

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